Craig Safir

Craig Safir is a highly skilled and accomplished executive with a proven track record of delivering revenue and profit growth through innovative digital strategies. Safir has a deep, analytical understanding of the IoT, Big Data, and Cloud industries and has leveraged his skill set to create disruptive technology solutions for clients in U.S. and Global markets. He is an expert in strategic segmentation, competitive analysis, M&A, and growth alliances, and has built high-performing cross-functional teams to rapidly enable new business models.

Safir holds an MBA with distinction from Northwestern University - Kellogg School of Management and studied BA in Economics from the same university. He has worked for well-known companies like Cerner, Philips Lighting, Sprint/Softbank Group, SMG, Participate Systems, SC Johnson and Son, and Boston Consulting Group.

At Cerner Corporation, Safir served as the Vice President of Global Product Partnerships and the Vice President of Strategic Growth - GM Public Sector. Before joining Cerner, he worked at Philips Lighting as the Head of Global Strategy, Digital Solutions (B2B) and at Sprint/Softbank Group as the Director of Cloud and Converged Markets.

Safir's expertise lies in corporate strategy, customer acquisition, product management, sales enablement, new product introductions, and marketing analytics. He has a high tolerance for ambiguity and has demonstrated exceptional performance in challenging environments. His ability to transform paths to client value has earned him a reputation as one of the most innovative thinkers in the digital space.