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Craig Safir
Developing and leading successful growth strategies in disrupted technology markets
Craig Safir is a highly accomplished executive with extensive experience in strategy, partnerships, and digital solutions. He currently serves as the Senior Vice President of Strategic Partnerships at WellSky.1
Career Highlights
Current Role: Safir is responsible for developing and managing strategic partnerships at WellSky, leveraging his expertise in SaaS ecosystems and digital partner programs.1
Previous Positions:
- Vice President of Global Partnerships at Cerner Corporation (2021-Present)
- Head of Global Strategy, Digital Solutions (B2B) at Philips Lighting (2016-2020)
- Director of Cloud and Converged Markets at Sprint/Softbank Group (2011-2016)
- Vice President of Marketing at SMG - Service Management Group (2009-2011)
- Director of Marketing Strategy at Cerner (2002-2009)
Expertise and Achievements
Safir has a proven track record of delivering revenue and profit growth through innovative digital strategies. His areas of expertise include:
- IoT, Big Data, and Cloud industries
- Strategic segmentation and competitive analysis
- M&A and growth alliances
- Building high-performing cross-functional teams
- Corporate strategy and marketing analytics
During his tenure at Philips Lighting, Safir successfully navigated the shift to digital lighting while doubling EBITDA. He also led the post-merger integration of Cooper Lighting, a €1.2 Billion acquisition.1
Education
- MBA with distinction from Northwestern University - Kellogg School of Management
- BA in Economics from Northwestern University
Craig Safir's LinkedIn username is indeed craigsafir, as mentioned in the query.1
