Craig Peters

Craig Peters is the Chief Executive Officer of Byrider, a position he has held since 2017.12 Byrider is a used car and finance company with over 140 buy-here-pay-here dealership franchises across the United States.1

Background and Experience

Before joining Byrider, Peters had an extensive career in the finance industry:

• He spent nearly 30 years in leadership positions at major financial institutions including HSBC Auto Finance, Capital One, and Barclays.1
• This background provided him with valuable experience in the automotive finance sector before taking on the role of CEO at Byrider.

Leadership at Byrider

As CEO, Peters has focused on several key areas:

• Innovation: He has emphasized making innovation a core part of Byrider's culture, particularly in response to the COVID-19 pandemic.1
• Community Engagement: Under his leadership, Byrider has expanded its investment in local communities, including partnerships with organizations like the Boys and Girls Clubs of America.1
• Customer Support: Peters has stressed the importance of supporting customers and franchisees while expanding the Byrider brand.1

Leadership Philosophy

Peters' approach to leadership includes:

• Surrounding himself with great people and leveraging their strengths.1
• Emphasizing the importance of hard work and education, values instilled by his father.1
• Focusing on continuous learning and taking on challenges that provide opportunities for growth.1

Craig Peters has been instrumental in guiding Byrider through recent challenges in the automotive industry, including adapting to digital innovations and addressing customer affordability concerns in the used car market.13