Craig Miles

Craig Miles is a seasoned senior executive known for his persuasive skills in sales, retail marketing, and category management, adept at identifying unique growth opportunities within the consumer goods industry.

With a robust background working with renowned brands like Nintendo, Hasbro Toys, Novartis, Jamieson Vitamins, Johnson & Johnson, and Kimberly-Clark, Craig has a proven track record of driving exceptional business results through innovative strategies and decisive decision-making.

Some of Craig's notable achievements include transforming Hasbro Canada and Nintendo Canada into top-performing subsidiaries globally, spearheading successful digital/mobile initiatives at Polytainers, achieving record-breaking sales and profits by implementing data-driven approaches, and creating proprietary systems that significantly boosted sales and turnover.

Craig Miles holds a diverse educational background, having completed programs such as The Complete Skilled Negotiator at The Gap Partnership, a Honours BBA focusing on Business, Management, and Marketing at Wilfrid Laurier University, Business Leadership studies at The Tuck School of Business at Dartmouth, and an Executive Development Sales Management Program at Queen's University.

He has held key leadership positions in various organizations, including Vice President Sales and Marketing at Cardinal Meat Specialists Limited, Vice President Sales at Polytainers Inc., Vice President of Sales at Jamieson Laboratories, Senior Vice President of Sales at Hasbro Canada Corporation, Senior Director of Sales at Novartis Consumer Health Canada Inc., Director of Sales & Merchandising at Nintendo of Canada Ltd., National Account Manager at Nintendo of Canada Ltd., Area Sales Manager at Johnson & Johnson Inc., and Account Manager at Kimberly-Clark Canada.