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Craig McConnell
Brand & Strategy at Brand Energy Corporate Communications
Craig McConnell is a seasoned professional with a wealth of experience in branding, strategy, and corporate governance.
With a background in Economics and formal qualifications in Marketing and Company Directorship, Craig has been instrumental in numerous re-branding projects and corporate brand developments.
His current focus on completing a PhD in employer branding underscores his commitment to understanding how branding influences consumer loyalty and company profitability.
Craig's expertise extends to negotiation, executive coordination, and various committee chair roles, reflecting his strong leadership and organizational skills.
His academic pursuits at Macquarie University and The Australian National University, along with practical experience in organizations like Brand Energy Corporate Communications and Philips Lighting, have equipped him with a diverse skill set for strategic brand management and corporate leadership.
