Unitec

The University of Auckland

St Kentigern College

Turnkey solutions to better online sales, traffic and digital experiences. I specialise in #e-commerce, #e-learning and #WordPress. Founder at Performance Foundry.

- Manage and build the SEO business department
- Create and improve standard operating procedures, training materials, and SEO infrastructure 
- Develop and present SEO strategy for agency clients 
- Hands on with keyword and competitor analysis; technical SEO research and implementation; developing dashboards and analytics tools

authentic digital

Search Engine Optimisation (SEO) Lead

Koru Group runs a variety of businesses in the web and digital space. 

The koru, or curled fern frond, symbolises new starts and new life to New Zealanders. As such, it is the perfect vehicle for starting and growing new things. 

Indie Travel Media includes the Lonely Planet award-winning Indie Travel Podcast and several other travel-related sites; ebook and electronic publishing; new media consulting and content creation for companies, especially in the travel field.

Performance Foundry - full-service internet company specialising in online growth and revenue strategy; website design, development, and performance; and conversion optimisation ("growth hacking" or improved KPIs through experimentation).  (Exited.)

SiteTrack AI - A self-service SEO software platform for small business. (Exited.)

Koru Group Ltd

Owner and Managing Director

I'm currently available for part-time and contract work in digital strategy, SEO & social media, and Business Intelligence as well as content audits, production management and creation for written and spoken content (blogs and podcasts).

** Areas of domain knowledge (I know too much about this stuff)! 
- travel and tourism
- e-commerce 
- blockchain and crypto
- fintech
- food, wines and spirits
- business intelligence and data analytics
- business growth and change management
- personal finance
- hiking, outdoors and golf
- boardgames and hobbies
- blogging

** Tools and Skills:
* Web/CRM and e-commerce
- WordPress
- WooCommerce 
- Shopify 
- Teachable
- Moodle

CRM and Email Marketing
- Salesforce
- Hubspot
- Mailchimp
- Drip
- Elastic Email
- Zoho Suite
- Fluent CRM

* Servers and Cloud:
- AWS
- Google Cloud
- Digital Ocean/Linode/UpCloud 
- A little Azure

* SEO/SEM
- Google Analytics 
- Google Search Console
- Screaming Frog
- Ahrefs, Moz (SEOmoz), WordTracker
- Google Adsense and Adwords
- Facebook and Twitter ads

* Data analytics:
- PowerBI
- Google Data Studio
- Alteryx
- Tableau

* Socials and Social Marketing:
- Facebook (Organic & Ads)
- Twitter (Organic & Ads)
- Whatsapp/Signal/Telegram
- Mighty Network

* Communication and Office:
- Office365
- Google Suite
- Slack
- Zoho Suite
- Telegram
- Facebook Workspace
- Asana
- Monday
- Wrike

This list is not exhaustive, but I bet you're exhausted just reading it. 

Grab a coffee and get in touch.

Freelance

Available for Contract and Freelance Work

The Professional Travel Bloggers Association is a non-profit group working on behalf of the travel blogging and new media industry. http://travelbloggersassociation.com. I served in the office of President Elect, President, then Past President, each for a one-year term as per Association bylaws.

- Oversaw first conference and trade show partnerships in EU, US and Asia
- Organised and spoke at first TBC Asia conference, a partnership between Cinnamon Sri Lanka and the PTBA
- Oversaw initial growth of organisation, from zero to hundreds of blogger and industry members 
- Created and streamlined systems and services for the functioning of the Association

Professional Travel Bloggers Association

President

The Professional Travel Bloggers Association is a non-profit group working on behalf of the travel blogging and new media industry. http://travelbloggersassociation.com/

President Elect

Managing Partner at http://seriouslyboard.co.nz, where we sell board games and partake in the New Zealand board game community by attending and sponsoring events

Craig Martin