Craig Martin

Craig Martin is the Search Engine Optimisation (SEO) Lead at Authentic Digital, a digital marketing agency based in New Zealand. With over 13 years of experience in digital strategy, Craig has developed strong skills in content management, data analytics, and technical web optimization. His role involves helping organizations enhance their online presence and improve their business outcomes through effective SEO strategies.

Background and Expertise

• Experience: Craig has a diverse background that includes extensive world travel, which he has leveraged to gain insights into various markets and digital landscapes. His expertise lies in crafting tailored SEO strategies that cater to small and medium enterprises (SMEs), particularly in navigating the challenges posed by the digital economy.
• Approach: He emphasizes the importance of integrating SEO with overall digital marketing strategies, highlighting that effective SEO can significantly enhance brand visibility and drive organic traffic. Craig advocates for a balanced approach, combining both SEO and Search Engine Marketing (SEM) to achieve optimal results for clients.123

Personal Interests

Outside of his professional life, Craig enjoys outdoor activities such as hiking and visiting wineries with his wife, Linda. This balance between work and leisure reflects his belief in a well-rounded lifestyle.2

For more professional insights or to connect with him, you can find his LinkedIn profile under the username thecraigmartin.4