Craig Levinson

Craig Levinson, Esq. is the President of Levity Partners, LLC, and an accomplished professional in the legal and business development fields. Here's a comprehensive overview of his background and expertise:

Professional Experience

Craig Levinson is an award-winning sales coach, marketer, and rainmaker with extensive experience in the legal industry.1 He has held several notable positions throughout his career:

• President of Levity Partners, LLC
• Co-creator and co-star of RainmakerVT, an online virtual reality sales training system for lawyers
• Vice President & CMO of JAMS
• Business development positions at Katten Muchin and Berger Singerman
• CMO and Director of Business Development for AmLaw 200 firm Brown Raysman
• Legal marketing position at Sills Cummis

Achievements and Recognition

Levinson has achieved significant success in his field:

• Trained and coached over one thousand lawyers and service professionals
• His trainees have attributed over $535 million in incremental business to his training programs1
• Won the Marketing Partners' Forum/Spherion "Marketing Initiative of the Year" award at Sills Cummis
• Led a team at Brown Raysman that earned top 20 recognition in Marketing the Law Firm's first-ever rankings of law firm sales and marketing departments1

Expertise and Approach

At Levity Partners, Levinson focuses on helping lawyers improve their client development skills:

• Specializes in re-framing how lawyers perceive "sales" and "marketing"
• Develops virtual processes that address up to 20 protracted law firm client development issues1
• Emphasizes making client development less time-consuming by streamlining processes and identifying the most effective tactics2
• Advocates for "intentionally virtual" client development tactics, especially during the COVID-19 pandemic3

Education and Personal Background

• J.D. from Boston University School of Law/School of Graduate Communications dual degree program
• B.S. in Telecommunications from the University of Florida1
• Describes himself as a left-handed Libra who scored 50/50 on three of the four Myers-Briggs traits (EINTFJP)1

Professional Affiliations and Community Involvement

• Serves on the Board of Overseers of Developing Minds Foundation
• Former principal benefactor of the JAMS Foundation
• Founding member of Professional Marketer's Forum North America (NY)
• Former board member of the New York Legal Marketing Association (LMA)
• Served on editorial boards of the Legal Sales and Services Organization (LSSO) and Marketing the Law Firm1

Craig Levinson's unique approach to legal marketing and business development, combined with his extensive experience and proven track record, has established him as a respected figure in the industry.