Craig Kauffman

Craig Kauffman is a digital commerce expert with extensive experience in business development, sales, and partnership strategy. He has helped numerous brands accelerate their growth in the omni-channel environment by creating end-to-end commerce strategies that offer customers a seamless and outstanding experience. With a deep understanding of the customer front-end experience and the back-end technologies for order fulfillment, logistics, and data warehousing, Craig is also skilled in content management, customer journey mapping, and global delivery and rollouts.

Craig holds a certificate in Computer Software Engineering from Cambridge Institute of Technology and a Bachelor of Arts in Economics from Lafayette College. He has held various leadership positions in his career, including Senior Director at HCL Software, Industry Advisor at Iterate Studio, and Vice President Digital at XCentium. Craig has also worked as SVP, Digital Experience at Epsilon, Principal, Digital Commerce at Capgemini, SVP, Global Director of Commerce Platforms at MRM//McCann, and Vice President, Commerce / Global Alliance Lead at SapientNitro. Additionally, he has served as a Practice Lead, Extended Retail Practice at Edgewater Technology, Senior Vice President - Technology at Digitas, Executive Vice President - Business Development at BrainGem, Vice President at Sapient, Vice President & Director of Delivery at Sapient, and Consultant through Principal at CSC Consulting.

Craig is passionate about helping companies build customer loyalty and capture market share through the power of analytics, technology platforms, content, and digital services. His expertise lies in developing Mar-tech go-to-market strategies and creating partnerships that drive transactions and loyalty in the increasingly fast-moving world of online commerce.