Craig Johnson

Craig Johnson is the President and Co-founder of Matchstic, a prominent branding agency based in Atlanta, Georgia. He has been instrumental in shaping the strategic vision of the company since its inception in October 2003. Under his leadership, Matchstic focuses on brand identity, offering services such as brand strategy, visual identity design, and creative consulting for organizations aiming to enhance their market presence.12

Before founding Matchstic, Johnson worked as an Artist Manager at Sixthman from 1999 to 2003, where he managed various musical artists and coordinated activities among record labels, booking agents, and other industry professionals.13 His unique background in the music industry has contributed to his creative approach in branding.

In recognition of his contributions to the business community, Johnson was named one of Atlanta's Top 40 under 40 by the Atlanta Business Chronicle in 2008.1 His commitment to fostering a collaborative and innovative culture at Matchstic reflects his belief in courage, truth, and harmony as core values.2

Johnson's extensive experience and leadership continue to drive Matchstic's success as a leading brand identity house in the South.