Craig Hum

Craig Hum is a distinguished business analytics expert with a wealth of experience in developing and implementing analytics strategies to enhance business performance and drive revenue growth. He excels in digital analytics, strategic planning, team leadership, and fostering value-based insights. Craig has worked with a variety of clients across different business segments, demonstrating his versatility and expertise in the field. He is a dedicated professional with a strong background in various analytics methodologies and possesses a diverse skill set in leadership, coaching, and negotiation. Craig's academic background includes a Bachelor’s Degree from the University of Victoria and dual Master of Business Administration degrees from Cornell Johnson Graduate School of Management and Smith School of Business at Queen's University. He has held key positions in reputable organizations such as Accenture, shomi™, J. Walter Thompson Worldwide, BlackBerry, and TELUS Communications, showcasing his expertise and leadership in the analytics domain.