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Craig Hobson
VP of Product at Lumio
Professional Background
Craig Hobson is a seasoned product and design professional with extensive experience in the technology sector, particularly in product management and user experience. He currently serves as the Vice President of Product at Lumio, where he leads innovative initiatives that enhance user engagement and product functionality. His career trajectory showcases a passion for crafting outstanding digital experiences, emphasizing a user-centered approach that drives organizational success.
Before stepping into his role at Lumio, Craig held the position of Head of Product at Awardco, where he was instrumental in developing product strategies that significantly improved customer satisfaction and streamlined operations. His adeptness at aligning product vision with user needs allowed Awardco to enhance its market presence and competitiveness in the rewards and recognition industry. His strong leadership capabilities and collaborative spirit helped solidify cross-functional relationships, allowing teams to innovate at accelerated rates.
Craig's expertise further extends to his time as a Partner and Head of Product Design at National Brand. In this capacity, he championed design initiatives that emphasized not only aesthetic appeal but also usability and functionality, ensuring that customer requirements were at the forefront of product development processes. This role showcased his commitment to blending design thinking with business strategy, ultimately delivering products that resonated with users.
Additionally, Craig was the Chief Product Officer at Ohi, a company specialized in social video dating, where he drove a remarkable transformation in how users engaged with the platform. His deep understanding of user experience turned insights into actionable improvements, creating a more meaningful interaction and engagement for the users.
Previously, he served as Head of Design at Sales Rabbit, Inc., Director of UX at Vivint Solar, and Senior User Experience Designer at FamilySearch. Each of these roles contributed to honing his skills in user experience design and product management, as he continuously worked to foster innovation within his teams.
Furthermore, Craig began his career as an Interaction Designer for The Church of Jesus Christ of Latter-day Saints, where he played a critical role in enhancing the digital outreach and engagement strategies for the organization. These formative experiences helped cultivate Craig's foundational knowledge of design operations and product management, laying the groundwork for his subsequent achievements.
Not only a talented professional, but Craig also spent time as a Snowboard Instructor at Pomerelle Mountain Resort, showcasing his diverse skill set and ability to engage effectively with individuals from varied backgrounds. This enriching experience taught him valuable lessons in teamwork, patience, and clear communication, vital skills that he effectively applies to his professional life.
Education and Achievements
Craig Hobson holds a Bachelor of Science degree in Information Technology from Brigham Young University - Idaho. His academic background equips him with a solid foundation in technology and systems, further reinforcing his ability to lead innovative product design and development processes.
Craig’s dedication to continuous learning and development is evident through his impressive career. He is not only recognized for his leadership in product design and user experience but also for his ability to bridge the gap between technological innovation and practical application. His achievements reflect his commitment to building products and experiences that truly resonate with users and meet market demands.
Achievements
- Leadership in Product Development: Craig has successfully led product teams that have been recognized for their innovation and user-centric design principles across multiple organizations.
- Impactful Strategies: At Awardco, his strategies led to measurable improvement in user satisfaction scores, which significantly enhanced the company’s reputation in the market.
- Innovative Design Leadership: Through his role at National Brand, Craig established a design-forward culture, empowering teams to think creatively while keeping the user experience paramount.
- Diverse Professional Journey: His varied roles—from Chief Product Officer to Snowboard Instructor—demonstrate a multifaceted career that incorporates both technology and user interaction, underscoring his ability to adapt to different environments and audiences.
- User-Centric Solutions: Craig has consistently delivered products with a focus on user needs, ensuring that the developed technologies genuinely align with the desired user experiences.
Craig Hobson embodies professionalism, creativity, and a profound understanding of both product management and user experience design. As he continues to contribute to the technology industry, his journey serves as an inspiration to upcoming professionals aiming to leave their mark in similar fields.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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