Craig Hepburn

Craig Hepburn is the Chief Digital Officer (CDO) at Art Basel, having joined the organization in October 2023. In this role, he is responsible for driving digital innovation and value creation through various solutions and products across Art Basel's digital ecosystem. His focus includes complementing and enhancing the physical art shows with new digital formats and experiences aimed at galleries, artists, collectors, and a broader cultural audience.

Hepburn brings over 20 years of experience in digital transformation and technology leadership to Art Basel. Prior to this, he was the Head of Digital at UEFA, where he led the launch of UEFA.tv, the organization's first streaming platform. His expertise encompasses Web3 and Generative AI, and he is known for advocating digital innovation to enhance customer experiences and drive growth.135

In his own words, Hepburn expressed excitement about joining Art Basel, highlighting the potential of technology to shape the future of art and culture, and emphasizing the importance of integrating cutting-edge technologies to enhance the art experience in the digital age.246