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Craig Ettinger
VP, Finance & Operations | GM of Digital | Mobile application startup founder
Craig Ettinger is a data-driven and strategic-minded media business leader with a strong history of driving revenue and profitability, launching products & new business lines, and scaling audiences across various platforms. He has extensive experience in P&L management, advertising sales support, content strategy, product development, new business strategy, and competitive positioning, along with cross-functional management. Craig also has additional experience working closely with teams in editorial, research & audience insights, subscription marketing, and engineering. His tangible skills include financial modeling, data manipulation & analysis, and search engine optimization. He holds an MBA in Finance from The Wharton School and a Bachelor's degree in Law & Public Policy from Syracuse University. Craig has held key positions in reputable organizations such as Cluttered Desk LLC, Condé Nast, AMG/PARADE, Josar Media Inc., and Time Inc., where he served in various capacities ranging from Founder & CEO to VP, SVP, General Manager, Director, and Business Manager. Prior to his roles in the media industry, Craig worked as an Associate in Investment Banking at Salomon Smith Barney.