Craig Bunting

Craig Bunting is the Co-Founder and Director of BEAR, an independent coffee brand based in the UK, known for its commitment to quality coffee and community engagement. He has been instrumental in growing BEAR since its inception in December 2014, transforming it into a successful coffee chain valued at approximately £10 million, with plans for significant expansion.12

Background and Career

Bunting's career prior to founding BEAR included various roles in marketing and business development. He worked as a Marketing and Brand Communication freelancer from 2013 to 2014, and held positions such as Product Marketing Manager at Clive Durose Ltd and Assistant Marketing Manager at Techtronics Industries.1 His diverse experience has contributed to his strategic approach in building the BEAR brand.

Philosophy and Business Approach

Bunting emphasizes the importance of collaboration in entrepreneurship, citing his long-standing friendship with co-founder Michael Thorley as a key factor in their success. He believes that having a partner provides emotional support and facilitates idea exchange, which is crucial for navigating the challenges of starting a business.2 Bunting advocates for a balanced growth strategy that prioritizes meaningful community presence over rapid expansion, aiming to create a lasting legacy rather than just maximizing profits.23

Vision for BEAR

Inspired by Australia’s vibrant coffee culture, Bunting aimed to fill a gap in the UK market for independent coffee shops. He envisions BEAR as a brand that not only serves great coffee but also fosters community connections through events like live music.3 Under his leadership, BEAR has focused on creating an approachable brand identity that resonates with customers beyond traditional marketing techniques.3

Bunting's journey reflects a blend of passion for coffee culture and innovative business practices, positioning BEAR as a notable player in the independent coffee scene in the UK.