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Craig Battrick
Small Business Owner at C2Comm
Professional Background
Craig Battrick is a seasoned professional bringing a wealth of experience in communication and copywriting to the B2B sector. With a diverse background that spans owning his own business to holding notable positions in large corporate environments, Craig has cultivated a unique skill set that encompasses technical writing, content creation, and marketing strategies. Currently, he is excited to expand his services at C2Comm, focusing on a range of copywriting services including web copy, promotional emails, case studies, and whitepapers. This venture reflects his commitment to delivering high-quality content that resonates with businesses and their audiences.
Career Journey
Craig's career commenced with a strong foundation in technical writing, where he served as a Technical Writer and Editor at companies like Hewlett-Packard Company and Summit Information Systems. His technical expertise was further honed through roles such as the Requirements Manager at Sprint and Sprint Nextel, where he played a critical role in documentation and communication processes that adhered to stringent industry standards.
After a rich period in the tech sector, during which he also excelled as a Senior Technical Writer, Craig took a step further in his career as a Communications Director for Money Tree Software, where he demonstrated his ability to craft engaging content and manage communication strategies effectively.
Transitioning from corporate roles, Craig embraced the entrepreneurial spirit by becoming a Small Business Owner at C2Comm. This pivotal decision allowed him to leverage all his past experiences into a business that helps other businesses articulate their message through impactful copy. His journey has also included a stint as a freelance copy/content writer, showcasing his versatility and ability to adapt to varying client needs.
Education and Achievements
Craig has laid a strong educational foundation that complements his professional endeavors. He studied Communication at Utah Valley University, where he developed his understanding of effective communication strategies, critical for his roles in both corporate settings and his own business. Following this, he pursued a Bachelor's Degree in Speech Communication and Media Studies at Linfield College, further sharpening his skills for persuasive and engaging communication.
Additionally, Craig expanded his horizon by exploring Sciences and Humanities at Pacific University, giving him a robust understanding of various perspectives, which influences his writing style and ability to connect with audiences on a deeper level.
Key Skills and Expertise
Throughout his career, Craig has developed a diverse set of skills that make him an asset in both technical and creative fields. His expertise in copywriting ensures that businesses can effectively convey their brand message, while his technical writing background provides a strong analytical framework that ensures clarity, accuracy, and coherence in all types of documentation. Craig’s proficiency in crafting various marketing materials helps businesses engage their potential customers and foster lasting relationships.
In addition to his technical and copywriting capabilities, Craig's experience in sales and consulting has provided him with a keen understanding of the B2B landscape, enriching his perspective when developing content that sells. His journey is characterized by a blend of creativity and technical aptitude, making him a well-rounded professional in the field of communication.
Achievements
Craig's achievements are a testament to his dedication and hard work. As the Owner/Publisher at Drift Creek Press, he not only managed the operations of the business but also honed his editing and writing skills, contributing to various publications that reflect his quality standards. His time at Aflac as a Field Sales Representative allowed him to understand the importance of personalized communication and customer engagement, which he now channels into his copywriting.
Through his diverse roles, Craig has built a reputation as a reliable and skilled communicator capable of simplifying complex information and tailoring it to meet specific audience needs. His ability to understand and predict market trends aids businesses in crafting compelling narratives that drive engagement and increase conversion rates.
With an emphasis on creating meaningful content in B2B communications, Craig Battrick is well-positioned to assist companies in realizing their marketing objectives through effective copywriting. His commitment to quality, paired with a solid understanding of communication principles, sets him apart in the competitive landscape of content creation. Whether writing web copy designed to capture leads or crafting whitepapers that establish industry authority, Craig brings a unique blend of passion and expertise to every project.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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