Craig Alfieri

Craig Alfieri is a marketing software technology and brand advertising professional with extensive expertise in various marketing channels and disciplines.

His experience spans across National Broadcast, Local Television, Digital Video, Search Engine Optimization, SEM, Social Media management, and Programmatic Display/Video Advertising Technology.

He excels in First/Third Party Data and Audience Management, Behavioral Advertising Technology, Multi-Channel Data Analysis, Customer 360, Site-side Analytics, Marketing Mix Modeling, Marketing Attribution, Cross-Channel Marketing, Customer Journey, and Personalization.

Craig's specialties include Client Success, Complex Enterprise Software Sales, Brand Building, Business Development, Business Strategy, Operations, and Account Management.

He holds a Bachelor of Science in Resource Economics from the University of Delaware and completed his Regents Diploma at Garden City High School.

Craig Alfieri has held various roles at Adobe, including Sales Specialist for Adobe Experience Platform (AEP) and previously as a Sales Specialist for Data Management Platform (DMP) - Audience Manager and Business Intelligence and Big Data Solutions like Adobe Insight/Data Workbench.

His career also includes positions at Auditude Inc. as a Regional Sales Manager (Acquired by Adobe), Account Executive at AOL, Sales Associate at AOL, and National Broadcast Media Buyer at both MediaCom Group M and McCann New York.