Cptd Kelli MacIver

Kelli MacIver is the Director of Learning and Development at Cydcor, a company specializing in outsourced sales and marketing services.1 She has made significant contributions to employee engagement and training strategies within the organization. Some key points about Kelli MacIver include:

1. Career Path: After graduating from Gonzaga University, MacIver started her career as a door-to-door, commission-only sales agent.2 She has since progressed to her current leadership role in learning and development.

2. Innovative Approach: MacIver has been instrumental in implementing gamification techniques to boost employee engagement in corporate training.1 Her team discovered that adding competitive elements to training programs could transform learning into an exciting challenge for employees.

3. Transition to Sales Enablement: MacIver's role evolved from traditional L&D to encompass sales enablement. She expanded her focus to solve broader business issues, including creating new processes, investing in tools and technology, and coaching.2

4. Industry Recognition: Under MacIver's leadership, Cydcor earned top honors in the Training Delivery category from the Association for Talent Development in March 2019.1

5. Current Focus: MacIver's team now concentrates on four main areas: talent selection and recruiting, learning and development, events, recognition, and incentives, and territory strategy and optimization.2

6. Thought Leadership: She has shared her insights and experiences through publications like TD Magazine and ATD, contributing to the broader conversation on learning and development in the sales industry.12

Kelli MacIver's approach to learning and development emphasizes flexibility, problem-solving, and aligning with business needs to drive productivity and success in sales organizations.2