Covadonga Soto

Covadonga Soto is a prominent figure in the digital marketing and technology industry, currently holding a senior leadership position at Google. Here's an overview of her professional background and role:

Current Position

Covadonga Soto currently serves as:

• CMO Google Iberia
• Senior Marketing Director for Google Spain/Portugal
• Senior Director for Search, Chrome, and Consumer AI for EMEA (Europe, Middle East, and Africa) at Google

Professional Experience

Covadonga has an extensive background in digital marketing and technology:

• She has been working in various digital companies since 2006, including notable names like Monster.com and Skype.1
• At Google, she has held multiple roles, including:
  • Global Marketing Director Growth
  • Director of Marketing (Ecommerce) for Revenue Growth, Acquisitions & Lead Management

Responsibilities

In her current role, Covadonga is responsible for:

• Global functions of SEO (Search Engine Optimization)
• ASO (App Store Optimization)
• App campaigns
• Notifications (Email Marketing, App, SMS)
• Promotions on web and mobile applications1

Additional Roles and Contributions

Beyond her primary responsibilities at Google, Covadonga:

• Serves as a speaker and lecturer on Digital Marketing1
• Has been a Board Member at Capital Energy

Professional Philosophy

Covadonga emphasizes the importance of:

• Passion and interest in one's work
• Continuous learning and updating of skills, especially in the technology industry
• Understanding how technology can contribute to various professions1

Her LinkedIn username is indeed covadongasoto, as mentioned in the query.2