Courtney Laabs

Courtney Laabs is currently serving as the Chief Operating Officer at Neuro-ID, a company specializing in real-time behavioral analytics to improve user experiences.

Courtney has an extensive educational background, having studied at The Bishop's School, earned a Master of Business Administration (MBA) from Duke University's Fuqua School of Business, and completed a Bachelor of Science in Communication Studies and Business Institutions at Northwestern University.

Prior to her current role, Courtney held various positions including Principal of Business Development and Strategic Marketing at Westview Real Estate, Owner of Westview Financial Group, Director at NFP Insurance Solutions, Managing Partner at Venture Forward LLC, Chief Financial Officer at Defiance Machine, Consultant at CAST Management Consultants and Mercer Management Consulting, and Marketing Manager at lucy activewear.

Neuro-ID's NOW Data™, a unique product developed by the company, offers brands real-time behavioral data from customers, allowing for personalized strategies in various aspects such as customer experience, marketing, fraud prevention, and risk management.

Through the analysis of behavioral indicators like indecision, state-of-mind, intention, and emotion during human-computer interactions, Neuro-ID provides actionable insights through Neuro Confidence Scores, thus enabling businesses to enhance their performance and strategies.