Courtney Baber

Courtney Baber is a prominent figure in the beauty industry, known as the co-founder of The Route Beauty, a skincare brand that emphasizes clean, medical-grade products. With over 25 years of experience, Baber has held significant roles at major beauty companies, including Urban Decay, where she served as Senior Vice President of Global Marketing for over seven years, and Sephora, where she was involved in pioneering international beauty brand launches.

Early Life and Education

Courtney was born into an Air Force family in Madrid, Spain, and later moved to the United States. She was crowned Miss Ohio USA in 1992 and participated in the Miss USA pageant, which she credits with instilling independence and self-confidence. She holds a Bachelor of Commerce degree in Retail Management from the University of Cincinnati.

Career Highlights

• Urban Decay: As SVP of Global Marketing, Baber played a crucial role in expanding the brand internationally.
• C.O. Bigelow: Served as General Manager, contributing to the brand's growth.
• Sephora: Worked in various capacities, including VP of Merchandising, helping to shape the retailer's product offerings.

In 2019, she co-founded The Route Beauty with Nancy Pellegrino, a nurse practitioner. The brand focuses on multitasking skincare solutions that address various skin aging factors. Notable products include The Party Peel and The Golden Rule, a next-generation retinoid. The Route Beauty has gained recognition and is available at major retailers like Ulta.

Personal Life

Baber resides in Newport Beach, California, where she balances her professional commitments with being a mother to two children. She emphasizes that family comes first in her life and work philosophy.

Courtney Baber's journey reflects her deep commitment to innovation in skincare and her dedication to empowering women through beauty.