University of Technology Sydney

Université de Fribourg - Universität Freiburg

Kirrawee High School

Editorial Manager at ClassBento

I write compelling copy and stories for a range of brands, SaaS companies, not-for-profits and agencies.

Self-employed

Freelance Content & Copywriter

Tasked with writing whiz-bang copy for the world's fastest-growing sportswear company. 
We’re talking EDMs, landing pages, product copy, SEA, SEO, paid ads, website banners, organic social, UX, B2B comms, internal comms and more. Mostly digital. Sometimes print and in-store too.

Digital Copywriter

As the “guardian” of ClassBento's brand voice, I was tasked with ensuring consistency across all touchpoints. I was responsible for writing all B2C and B2B emails as well as a high volume of long-form SEO content. I produced think pieces on the connection between art/craft and wellbeing. Using tools like Ahrefs and Keyword Planner, I contributed to ClassBento’s SEO strategy, helping to boost rankings and drive organic sessions.

ClassBento

Editorial Manager - Creative Content

In this role, I planned and executed all organic content across our social channels, producing on-brand copy that helped to boost engagement, build brand identity and create a sense of community.

I also wrote weekly articles for The Beauty Chef's blog, The Digest, covering everything from recipes and wellness trends to lifestyle tips and the latest in gut health research.

As a copywriter, I supported the wider marketing team by crafting on-brand copy for a variety of touchpoints, including email, paid social assets, product labels, brochures, landing pages and more.

As a lead member of the philanthropic team, I lead the campaign roll-out for our partnership with i=Change, crafting copy for campaign assets, landing pages and emails. 
 
I have experience using Sprout Social, Sked Social, Google Analytics, Shogun, Shopify, Wordpress, Canva, Four Sixty, Carro, Pinterest Business, Instagram Insights, Youtube, Facebook Publisher and more.

The Beauty Chef

Social Media & Content Executive

Skills: Storytelling · Writing · Asana · Copywriting · Engaging Content · Google Analytics · Versatile Writer · Email Marketing · Journalism

Social Media and Content Coordinator

Skills: Facebook · Writing · Asana · YouTube · Instagram · Copywriting · Google Analytics · Versatile Writer

Social Media Assistant 

Part of the editorial team at Australia’s leading health and wellness platform, I wrote daily articles on all things food, nutrition, fitness and sustainability. Following breaking health news, I translated studies and scientific information into easy-to-digest snippets for our curious community. Writing with our signature laid-back style and voice, I created a range of compelling, search engine optimised articles and product marketing content.

I Quit Sugar

Junior Writer

The Body Dietetics

Content Writer

Operations Assistant: content production, social media management, product photography, administration, marketing.

Courtenay Turner