Cory Ludens is a seasoned professional who is passionate about helping people connect with what they do best and taking it to the next level. With a background in Mass Communications and Theater from the University of South Dakota, Cory has played a vital role in many leadership positions. As the Founder of Bettr Creative, Cory is driven to help people succeed. He has previously held senior leadership roles at Mattress Firm, including Vice President of Culture & Events, Vice President of Culture & Leadership Development, Director of Learning & Development, as well as several other roles. With his extensive experience in leadership development, district management, and area management, Cory has helped countless individuals achieve their full potential through understanding the ins and outs of the organizations they work for.