Cory Grenier is the Chief Revenue Officer (CRO) at Firework, a rapidly growing innovative startup funded by Lightspeed Ventures and IDG Capital. With a strong background in sales and marketing spanning over 15 years, Cory has a proven track record of successfully launching premium consumer products at scale.

Previously, Cory held the position of Director of Sales & Marketing at Snapchat, where he played a pivotal role in the company's early growth. He excels in building high-performing teams across various functions including Sales, Marketing, Engineering, Supply Chain, and Design, and has a knack for transforming emerging ventures into billion-dollar global enterprises.

Known for his strategic prowess in forging sales and technology partnerships to boost revenue streams, Cory is a tech-savvy leader with an entrepreneurial spirit. His expertise lies in omni-channel sales, having effectively marketed products through diverse platforms such as mobile, social media, e-commerce, and physical retail.

Cory's marketing acumen has been widely recognized, with his work featured in reputable publications like Wired, Entrepreneur, Forbes, Vogue, and prominent TV advertisements. He possesses a unique ability to conceptualize new sales channels, drive product launches for revenue acceleration, and evaluate performance metrics.

Prior to his role at Firework, Cory held a key position as a Director at Vergence Labs, a Silicon Valley venture capital-backed company later acquired by Snap. He also made significant contributions to propelling Lenovo (formerly IBM PC) into a globally renowned brand. His professional achievements include a Mandarin language certification, multiple patents, and the prestigious Cannes Gold Lion awards for Marketing & Retail Innovation.

Cory Grenier is a seasoned executive who has occupied senior leadership roles in various tech startups, showcasing his adaptability, creativity, and strategic foresight in propelling businesses to success.