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Corinne Travis
Director of Influencer & Brand Partnerships at CJ Affiliate
Professional Background
Corinne Travis is a seasoned professional in the field of influencer and brand partnerships, bringing a wealth of experience to her role as Director of Influencer & Brand Partnerships at CJ Affiliate. With a career that spans over a decade, Corinne has honed her skills in marketing, communications, and business development, making her a valuable asset in the dynamic world of affiliate marketing and influencer strategies.
Before stepping into her current position, Corinne made her mark at CJ Affiliate through various pivotal roles, starting as a Business Development professional. Her journey within the company saw her rise to the role of Content Development Manager and subsequently Senior Influencer Marketing Manager in Publisher Development. In these positions, she successfully collaborated with brands and influencers to create innovative marketing strategies that drove engagement and partnerships.
Throughout her tenure at CJ Affiliate, Corinne has amassed significant achievements, reflecting her dedication and expertise in linking brands with key influencers. Her transition from Account Director back to Director, such is the high regard in which she is held, showcases her depth of knowledge and strategic vision for the company.
Education and Achievements
Corinne's academic foundation is built on a Bachelor’s degree in Marketing and Communications from the University of New Hampshire, one of the notable institutions that cultivate future leaders in business. Her education has provided her with a solid grounding in the principles of marketing strategies and effective communication—both essential skills in her current role.
At the University of New Hampshire’s Peter T. Paul College of Business and Economics, Corinne not only focused on academic excellence but also developed a keen interest in the practical applications of marketing in today’s digital landscape. This combination of classroom learning and practical insights has paved the way for her successful career in marketing and partnership development.
Previous Roles
Before making significant strides at CJ Affiliate, Corinne's career included diverse roles that enriched her expertise in client relations and marketing strategies. As a Primary Advisor and Business and Operations Manager at Athletic Revolution Metro West, she played a crucial role in advising clients and fostering essential relationships, enhancing her consulting and management skills.
In addition, her experience as a Client Consulting Manager at TechTarget allowed her to deepen her understanding of client needs and how to tailor solutions that align with those needs. As a Research Analyst at Cision, she gained foundational insights into media relations and analytics, equipping her with the skills to track and measure marketing outcomes effectively.
Her early career was marked by internships at CMD & Partners and Bresette + Company, where she was introduced to the fast-paced world of marketing and public relations, providing her with valuable experiences that would shape her professional trajectory.
Notable Achievements
- Leadership in Influencer Marketing: Corinne has been recognized for her innovative approach in developing influencer marketing strategies that effectively bridge the gap between brands and suitable influencers. Her ability to manage large-scale partnerships showcases her leadership skills and strategic mindset.
- Strategic Relationship Building: A key to Corinne's success is her talent for building and nurturing relationships. This skill has enabled her to connect multiple brands with influencers to drive impactful marketing efforts that resonate with target audiences.
- Dedicated Industry Professional: Her sustained commitment to the marketing and influencer landscape has garnered respect amongst her peers and industry leaders. Corinne continues to mentor emerging professionals within her organization, emphasizing the importance of collaboration and continuous learning.
Community Engagement and Future Directions
Corinne is not only focused on her professional growth but is also actively engaged in community initiatives. By mentoring new talent in marketing and nurturing their career paths, she contributes to shaping the next generation of marketing and partnership professionals. She is also interested in exploring advancements in digital marketing trends, which keeps her well-informed and adaptive in this rapidly changing landscape.
Conclusion
With a robust background in marketing, combined with extensive experience in influencer and brand partnerships, Corinne Travis exemplifies what it means to be a leader in her field. Her journey from the foundations of her education at the University of New Hampshire to her current influential position at CJ Affiliate highlights her commitment to excellence and collaboration in the marketing world. As she continues to navigate the complexities of influencer marketing, there is no doubt that her career will only proceed to flourish and inspire others.
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