Corine Vives

Corine Vives is the Global Retail Industry Lead at Avanade, a position she has held since early 2024. In this role, she focuses on driving growth and innovation within the retail sector, particularly leveraging advancements in artificial intelligence (AI) to transform retail experiences for customers. Her expertise spans integrated go-to-market strategies across Europe and the Middle East, where she has been instrumental in shaping Avanade's approach to retail solutions.

Background and Education

Corine Vives has a strong academic background, having studied at ESADE Business School, which is known for its rigorous business programs. This educational foundation supports her leadership in a rapidly evolving industry.

Professional Experience

Before becoming the Global Retail Industry Lead, Corine served as the Europe and Middle East Integrated Go to Market Executive Lead at Avanade. Her career reflects a commitment to enhancing customer engagement through innovative technology solutions, particularly in the context of retail.

Current Focus

At Avanade, Corine is dedicated to exploring the intersection of AI and retail. She actively participates in industry events such as NRF 2024, where she engages with other leaders to discuss the future of retail innovation and AI integration.12