Corina Roy

Corina Roy is a well-rounded Senior Digital Marketing Leader with a proven track record of success. With extensive experience in B2C and B2B digital marketing programs, Corina is an expert in the development and implementation of digital marketing strategies that drive customer engagement and improve customer experience.

Corina's sound business acumen and creative mindset enables her to lead and develop teams. She is highly self-motivated and can effectively work independently or as part of a team. She has a wealth of experience in digital marketing technologies, social media, SEM, SEO, and usability.

She studied English Literature at Westfield State University and earned an Associates Degree in Liberal Arts & Sciences at Holyoke Community College. Corinia is currently the Head of MarTech at MassMutual. Prior to her current role, she worked her way up the ranks to Assistant Vice President, Digital Experience at MassMutual, Director, Online Experience at MassMutual and held several positions at Dow Jones & Co., Inc. including Internet Marketing Administrator, Customer Service Supervisor, News Research Representative and Customer Service Representative.

Overall, Corina Roy is an accomplished and highly experienced digital marketing leader who knows how to drive customer engagement and improve customer experience through digital marketing technologies.

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