Corina Bordeianu

Corina Bordeianu is a seasoned professional in social media marketing, currently serving as the Senior Social Media Manager at Booking.com. With a strong background in communications and advertising, she has accumulated over a decade of experience in the field, working with both client and agency perspectives.

Education and Early Career

Corina holds a Bachelor's degree in Psychology from Universitatea „Titu Maiorescu” and a Master's degree in Advertising from the Școala Națională de Studii Politice și Administrative in Bucharest. Her early career included roles at various notable companies such as Philips, where she was the Global Social Media Insights Manager, and other organizations including In the Company of Huskies, WEBSTYLER, ORIFLAME COSMETICS, and Starcom. Additionally, she worked as a Quantitative Researcher at AD Consulting, enhancing her expertise in data analytics.2

Role at Booking.com

At Booking.com, Corina has played a pivotal role in shaping the company's social media strategy. She has been instrumental in managing their presence on platforms like TikTok, where she oversees community engagement and sentiment analysis. Her efforts have focused on utilizing AI-driven tools to streamline comment moderation and enhance customer interactions, ensuring that user feedback is effectively categorized and addressed. This approach not only improves responsiveness but also provides valuable insights for optimizing marketing strategies.12

Corina emphasizes collaboration and transparency within her teams, fostering an environment conducive to achieving project goals. Her leadership in social media initiatives has positioned Booking.com as a significant player in the digital travel marketplace.1