Cordell Ratzlaff

Cordell Ratzlaff is a User Experience Director at Google, based in Palo Alto, California.4 He has extensive experience in the tech industry, particularly in user interface design and product development. At Google, Ratzlaff has been involved in various projects, including work on Ads, Glass, and Project Loon.1 He has also been a key figure in promoting and implementing design sprints at Google, which are intensive, time-constrained design processes aimed at rapidly developing and testing ideas.1

Ratzlaff is known for his expertise in creating product visions and bringing them to fruition.2 He has shared insights on user interface design, comparing it to magic and discussing how technology can influence people's minds.3 His work at Google has included leading large-scale design sprints, with one notable event involving 175 participants in 23 teams.1

In addition to his role at Google, Ratzlaff is recognized in the broader tech community. He is an executive member of the International Academy of Digital Arts and Sciences5, indicating his influence and expertise in the field of digital design and user experience.