Coral Garrigó

Professor at HKUST. Marketing strategy gladiator and ‘therapist’: I use anthropology and consumer psychology to offer a better diagnostics of consumer and market insights, to marketing departments

Coral Puig Garrigó, MBA is a marketing and technology professional with expertise in consumer behavior, innovation, and strategic marketing.1 She served as an Adjunct Professor at The Hong Kong University of Science and Technology (HKUST) from January 2017 to September 2024, teaching in the Marketing Department of the HKUST Business School, the Business Analytics MSc program, and the Entrepreneurial program.1

Currently, Coral holds the position of Part-time Lecturer at HKUST Engineering, which she started in September 2024.1 She is also the Managing Director of her own company, coralpuig.com, focusing on Consumer Anthropology, Neuromarketing, and Strategic Marketing since August 2020.1

In addition to her academic roles, Coral serves as a Trade Ambassador for ACCIÓ since January 2021, where she leverages her cultural intelligence and anthropological research background to foster international trade relations.1 Her professional experience includes a stint as Regional Director Asia for Little Buddha Brand Design Agency from March 2021 to March 2022.1

Coral's educational background includes studies at the University of Oxford, Universitat Pompeu Fabra, and EADA Business School.1 She has received recognition for her work, including the "New Product of the Year" award in 2005 for the relaunch of "Vanish Oxi Action" at Reckitt Benckiser.1

Her expertise spans various areas, including AI and marketing, consumer anthropology, and startup advising.1 Coral is multilingual, with proficiency in Spanish, Catalan, English, and elementary French.1