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Cora Naus
WeShift
Cora Naus: A Leader in Communication and Change Management
Cora Naus MA is a distinguished specialist in communication and change management, boasting an impressive 15 years of experience helping organizations navigate complex transformations. With a deep-seated passion for fostering sustainable practices within corporate structures, Cora has transitioned into a dynamic role as an entrepreneur and impact investor. She is at the helm of WeShift, a company dedicated to advancing sustainable organizational leadership, driving multiple value creation, facilitating sustainable innovation, and measuring social impact. Her journey is a remarkable testament to her commitment to cultivating a positive influence in the business landscape.
Professional Background
Cora's career began in the realm of design and visual communications, where she honed her creative skills at the Willem de Kooning Academie, earning a Bachelor of Applied Science (B.A.Sc.). This foundational experience laid the groundwork for her future endeavors in communication and management.
Her journey in the world of communication began to flourish when she took on the role of Communication Specialist at TOPdesk. This position not only allowed Cora to develop her expertise in organizational communication, but it also sparked her entrepreneurial spirit. Recognizing a need for more effective communication strategies and change management frameworks, she went on to establish several successful ventures.
Cora co-founded the 2050 Foundation, a notable initiative aimed at promoting sustainable practices and addressing critical global challenges through systemic change. Building from this experience, she launched 2050 Studio, where she further explored the intersections of communication strategy and sustainability. In these roles, her focus remained on creating solutions that deliver multiple forms of value, emphasizing the importance of aligning corporate strategies with environmental and societal needs.
Today, at WeShift, Cora expertly manages a team dedicated to sustainable organizational leadership. Her work is characterized by a strong ethos of accountability, transparency, and measurable impact, enabling organizations to evolve in ways that benefit not only their bottom line but also the communities they serve.
Education and Achievements
Cora Naus's educational background is rich and varied, showcasing her commitment to excellence and continuous learning. She graduated with a Master’s degree in Retail, graduating Cum Laude from Plymouth University, a recognition that underscores her dedication to her studies and her aptitude in blending theoretical knowledge with practical application. Her academic achievements laid the groundwork for her successful career, equipping her with the skills necessary to analyze complex communication challenges and devise innovative solutions.
In addition to her academic credentials, Cora's entrepreneurial spirit is evident through her founding roles in multiple organizations committed to driving change. At each stage of her career, she has sought to leverage her expertise in communication and change management to create impactful solutions. Whether through her work at WeShift or her previous ventures, Cora has consistently demonstrated her ability to shift organizational mindsets and practices toward more sustainable frameworks, advocating for a holistic approach to business.
Notable Achievements
Cora's contributions to the field of communication and change management have not gone unnoticed. She has developed comprehensive frameworks that have helped organizations embrace sustainability and adapt to changes in their industries. Cora's work in impact measurement has helped executives make better decisions by understanding how their initiatives affect the environment and society.
Her commitment to sustainability and innovation has positioned her as a thought leader in her field. By focusing on multiple value creation, she has been able to engage stakeholders across various sectors and inspire them to take action toward a more sustainable future. Her leadership style fosters collaboration, creativity, and accountability, encouraging her team to push the boundaries of conventional organizational strategies.
Cora Naus continues to be a vital voice in the conversation about communication and change management. With her extensive background, insightful approach, and unwavering commitment to fostering sustainable practices, she is well-prepared to tackle the challenges organizations face in today's rapidly evolving landscape. Her vision for a more sustainable and equitable world drives her work, making her an invaluable asset to any organization striving for meaningful change.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.