Constance de Polignac

Constance de Polignac is the Chief Marketing and Transformation Officer at B&B HOTELS Group, a position she has held since 2021.1 With an extensive background in marketing, digital transformation, and customer experience, she brings a wealth of experience to her role at B&B HOTELS.

Education and Early Career

Constance holds a law degree from the University of Paris-Nanterre and a Master's degree from EM Lyon Business School.1 She began her career in 1997 at L'Oréal as a Loyalty Customers Manager, later progressing to become the European E-commerce Manager for the company.1

Professional Journey

Throughout her career, Constance has held several key positions in prominent companies:

• Unilever: Loyalty Program Manager (2004)
• Sephora (LVMH Group): Various roles, culminating in Marketing Director for France (2006-2010)
• Camaïeu: Chief Digital Officer, later Marketing Director (2012-2016)
• Galeries Lafayette: Chief Digital Officer & Chief Marketing Officer (2016-2020)
• SAP: Digital Transformation Consultant for key accounts (2020)

Current Role at B&B HOTELS

As the Chief Marketing and Transformation Officer at B&B HOTELS Group since 2021, Constance manages a team of nearly 100 people across marketing, digital, and IT functions.1 Her role is crucial in driving the company's marketing strategies and digital transformation initiatives.

Notable Achievements

• Implemented a customer-centric strategy at Camaïeu, unifying 12 million customers.1
• Strengthened the omnichannel ecosystem at Camaïeu by developing synergies between stores and e-commerce.1
• Led the digital transformation of Galeries Lafayette and BHV Marais.1
• Recently launched B&B HOTELS' new eco-designed website, demonstrating the company's commitment to sustainability and industry transformation.3

Constance de Polignac's LinkedIn profile (username: constance-de-polignac-625427) reflects her current position at B&B HOTELS Group and her location in the Paris area.2