Conrad Lisco

Conrad Lisco is the Chief Marketing Officer at Fyllo, a company specializing in compliance solutions for the cannabis industry. He has a robust background in marketing and brand strategy, with over 20 years of experience in media and technology sectors. Before his role at Fyllo, he held significant positions including Chief Data & Analytics Officer at Fyllo and previously worked at Catalina.

Professional Background

• Current Position: Chief Marketing Officer at Fyllo.
• Previous Roles:
  • Chief Data & Analytics Officer at Fyllo.
  • Former executive at Catalina.

Expertise

Lisco is recognized for his strategic approach to marketing, focusing on people-based marketing—a concept he has elaborated on in various articles. He emphasizes the importance of understanding consumers beyond just their digital identifiers, advocating for a more nuanced view that incorporates audience context and preferences.13

Contributions

Lisco has actively participated in discussions around the future of marketing, particularly in adapting to a cookieless environment and leveraging first-party data. His insights reflect a commitment to evolving marketing strategies that prioritize genuine consumer understanding over mere targeting.1

Online Presence

• LinkedIn: Conrad Lisco maintains an active LinkedIn profile where he shares insights related to digital advertising and marketing trends.2
• Social Media: He is also present on platforms like X (formerly Twitter), where he engages with industry developments and shares updates about Fyllo's initiatives.4

Overall, Conrad Lisco's leadership at Fyllo positions him as a key figure in the intersection of marketing innovation and compliance within the cannabis sector.