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Conrad Balbinot
VP of Brand Marketing | MBA
Conrad Balbinot is a strategic and consumer-focused team player with versatile experience in the Cannabis, CPG, Biotech/Agriculture, and Automotive industries.
Known for his strategic thinking and hands-on leadership, Conrad excels in Marketing and Business Strategy, Brand-building, Consumer Research, Data & Analytics, Digital & Social Media, Mentoring, Innovation Development, Budgeting, and Contract Negotiation.
His academic background includes a Master of Business Administration from the University of Toronto - Rotman School of Management and Marketing studies from FGV - Fundação Getulio Vargas, UCS - University of Caxias do Sul, and Pittsburg State University.
Conrad has held significant roles in reputable organizations such as VP of Brand Marketing at Ascend Wellness Holdings, Head of Marketing, Marketing Director, and Marketing Manager at Tilray, as well as positions at General Mills, Monsanto, and Volkswagen do Brasil.
