Connor MacDonald

Connor MacDonald is the Chief Marketing Officer (CMO) at The Ridge, a digitally native e-commerce brand specializing in men's essentials, most notably known for their Ridge Wallet.1 Here's an overview of his background and career:

Education and Early Career

Connor studied Business Management & Economics as well as Film & Digital Media with a Production Concentration at the University of California, Santa Cruz, graduating in 2016.2 He began his career in marketing as a Content Marketing Intern at Branding Los Angeles in 2014.3

Professional Journey

After graduation, Connor worked in various marketing roles:

• Content Marketing Manager at Hawke Media
• Digital Marketing Consultant (freelance)
• Managing Partner at Top Hat Ventures, a boutique agency he co-founded12

The Ridge

Connor joined The Ridge in 2017 as part of their Digital Strategy team.2 In January 2019, he was promoted to CMO, a position he continues to hold.2 At The Ridge, Connor:

• Manages all marketing efforts across various platforms, including website design, Facebook, Google, TV, and direct mail1
• Leads a team of 25 people
• Helped grow the company to $32 million in revenue (as of 2020)1

Achievements

Under Connor's leadership, The Ridge has:

• Been recognized as one of Inc.'s top 1000 fastest-growing companies1
• Expanded its product line beyond wallets to include other men's essentials
• Grown to serve over 2 million customers with their flagship Ridge Wallet4

Connor is known for his expertise in digital marketing, e-commerce strategies, and his ability to scale brands effectively in the competitive online retail space.