🖤 Connor Borrego

Connor Borrego is a digital marketing expert with a focus on data-driven strategies. With over $250M deployed on digital ads platforms since 2013 and a career ROAS of ~4.23, he has contributed to driving over $1B in lifetime revenue. Connor's background includes a role as a former machine learning & AI product expert at Google, where he specialized in Smart Bidding technology. He is currently involved in creating an encrypted storage vault for data used in training AI systems and a Smart Wallet for Digital Identity through his venture at www.playhaus.tv. Additionally, he works directly with clients through his ad/growth agency, dev shop, creative studio, and business intelligence advisory services at www.playhaus.agency. Connor holds a BA in Political Science and Entrepreneurship from the University of Michigan, an MS in Applied Data Science for Business Intelligence Systems, and an MBA from Syracuse University.