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    Connie Shen

    Entertainment Marketing Manager at Levi Strauss & Co.

    Connie Shen is the Manager of Entertainment Marketing at Levi Strauss & Co., based in Los Angeles.2 She is a first-generation American with Taiwanese heritage.1 Shen's parents immigrated to the United States in 1984 and settled in the San Gabriel Valley area of Southern California.1

    In her role at Levi's, Shen has been involved in initiatives celebrating Asian American Pacific Islander (AAPI) Heritage Month. She participated in a project where staff members customized Trucker Jackets to reflect their cultural backgrounds.1 Shen's design incorporated plum blossoms, the Taiwanese national flower, and a mandarin collar, symbolizing the integration of her parents' culture with American identity.1

    Shen is proud of her Taiwanese heritage and the resilience of AAPI communities. She acknowledges the challenges faced by Asian Americans, including confronting stereotypes and fighting for recognition in leadership roles.1 Her experiences growing up in a predominantly Asian community and later facing cultural differences have shaped her perspective on identity and career aspirations.1

    Shen holds a degree from the University of California, Los Angeles.2 Her professional background in entertainment marketing at a major American brand like Levi's reflects her ability to bridge cultural experiences and contribute to the evolving narrative of Asian Americans in the United States.12

    Related Questions

    What inspired Connie Shen to pursue a career in entertainment marketing?
    How does Connie Shen incorporate her Taiwanese heritage into her work at Levi Strauss & Co?
    What are some notable projects Connie Shen has worked on in entertainment marketing?
    How has Connie Shen's upbringing in the San Gabriel Valley influenced her career?
    What challenges has Connie Shen faced as an Asian American in the marketing industry?
    Connie Shen
    Connie Shen, photo 1
    Connie Shen, photo 2
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    Location

    Los Angeles, California