Conner Sherline

Conner Sherline is the Founder and CEO of Disco, a company that focuses on cooperative marketing for ecommerce brands. Under his leadership, Disco has developed a network of over 500 brands that work together to reduce customer acquisition costs (CAC) by leveraging shared consumer data. This approach allows brands to enhance their marketing strategies and reach new customers more effectively through initiatives like cross-selling and targeted advertising.13

Before founding Disco, Sherline gained significant experience in product marketing at Meta, where he worked with Facebook and Instagram, and later at Affirm, where he collaborated closely with ecommerce brands. His insights into the challenges faced by independent brands in a competitive online landscape led him to create Disco, which aims to unify brands to better serve their customers and improve their marketing efforts.124

Sherline emphasizes the importance of data-driven decision-making and cooperative strategies in the evolving ecommerce environment. His vision for Disco includes using collective data to help brands grow faster and lower their acquisition costs across various platforms.13