Conall McSorley

Conall McSorley is an experienced professional in the online betting industry with nearly two decades of experience.1 He currently holds the position of Head of Racing at SIS Ltd, a role he assumed in August 2022.12

Career Highlights

Current Position::

• Head of Racing at SIS Ltd (August 2022 - Present)13

Previous Roles::

• Commercial Manager (UK & Ireland) at SIS Ltd (February 2022 - August 2022)1
• Consultant at SBF CONSULTANTS LIMITED (October 2018 - August 2022)1
• Business Development Director at GBE Technologies (February 2018 - March 2022)1
• Commercial Director at Metric Gaming LLC (January 2015 - January 2018)1
• Head of Business Development at BragBet (February 2013 - December 2014)1
• General Manager - Boyle Media at Boylesports (March 2012 - December 2012)1

Skills and Expertise

McSorley is skilled in both B2C and B2B roles within the betting industry.1 He has a strong sales background and commercial acumen, which he has applied across various positions in the sector.1

Education

Conall McSorley holds a Bachelor of Laws (LL.B.) from Queen's University Belfast.1

Professional Focus

In his current role as Head of Racing at SIS Ltd, McSorley oversees the company's worldwide racing content proposition.3 He is particularly focused on SIS's 24/7 racing offering, which he believes delivers great value to operators.2

Conall McSorley's extensive experience and leadership in the betting industry, particularly in racing content, make him a notable figure in the sector.