University of Maryland

Writer & Brand Advisor

Founded brand advisory consultancy that works with clients across all time zones in the continental U.S. serving over two dozen political, civic, media, wellness, and health industry clients on retainer & project basis to elevate women leaders and build a healthier world.

Serve as sounding board, solutions and ideas generator, confidant, coach and counselor to wide range of principals, from start-up founders, media executives, and national political figures to therapists and meditation teachers.

Customize and conduct project research and surveying process to drive brand strategy development

Identify and define audience; define client / customer journey; develop brand identity, visuals, tone, voice, and messaging

Create and execute internal and external brand, communications, messaging, marketing, social, and web strategies

Deliverables include: brand standards, website design, development, and copywriting, social media visual content and copy, digital and print marketing materials

Long standing client relationships and high client retention rate. Project based clients routinely extend contracts or engage additional services.

Colleen Medlock Brand Advising

Founder

JEN HANSEN

Head of Strategy

Brand Manager

TASCHEN

Sales Representative West Coast

Managed and coached sales team. Built personal client book. Lead sales team during in-store events.  Advised buyers on product. Created and instituted marketing programs using mail, email, Twitter, Facebook, and store blog. Built store brand using social media and blogger contacts. Liaised between designers/vendors and media. Designed window displays and merchandised sales floor. Coordinated studio pulls.

RONROBINSON

Store Manager, RONROBINSON | Fred Segal

Managed and planned events, including 20-30 regional events per year, an annual conference, and national events of up to 3,000 attendees. Managed research program and database. Created and monitored budget and income reports.