Colleen Lacter

Global Director of Marcom, Augmented Reality

Colleen Lachter is a high-energy global communications leader known for thriving in fast-paced business settings. She excels at translating company vision into compelling narratives and is skilled at building cohesive, motivated teams to share unique stories.

With a background in reputation and crisis management, product and corporate PR, digital and social media, employee communications, events management, strategic planning, media relations, corporate responsibility, and government affairs, Colleen brings a wealth of experience and expertise to her roles.

Colleen Lachter holds a Bachelor's degree in Communications from Portland State University and has also pursued further education at the University of Oregon.

Throughout her career, Colleen has held key positions at reputable organizations, including serving as a Communications Consultant at Starview Communications, Chief Communications Officer at Symantec, and Executive Vice President at both Les Schwab Tire Centers and Waggener Edstrom.

Experience

Global Director of Marcom, Augmented Reality at Meta (May 2022 - Present)

Head of Brand and Integrated Marketing at Meta Financial Technologies (March 2022 - May 2022) Head of Brand, Novi at Meta (April 2020 - February 2022) Vice President, Integrated Marketing Communications at Marcus by Goldman Sachs (May 2016 - April 2020) Director, Branding and Marketing, US Loyalty/Plenti at American Express (September 2012 - May 2016) Director, Disruptive Innovation, International Consumer & Small Business at American Express (May 2012 - September 2012) Senior Manager, Membership Rewards Marketing, Strategy and Business Development at American Express (July 2010 - April 2012) Marketing Consultant (October 2009 - July 2010) Director of Member and In-Club Marketing at Equinox (August 2008 - September 2009) Marketing Manager, Consumer Travel at American Express (September 2006 - August 2008) MBA Intern at The Walt Disney Company (June 2004 - August 2004) Campaign Manager at The Advertising Council (June 2001 - June 2004) Assistant Account Executive at Ogilvy & Mather (June 2000 - April 2001)