Colin Smith

Colin Smith (柯林) is a seasoned CX and digital leader with a wealth of experience spanning over 15 years.

His expertise lies in combining empathetic design principles with strategic business consulting to tackle complex challenges faced by both businesses and society.

Colin specializes in end-to-end CX transformation, full stack development, digitization, innovation, and design thinking leadership.

He is well-versed in UX design and implementation, new business development, key account management, customer strategy, and advocating for the voice of the customer.

Additionally, Colin is recognized as a business design and blockchain evangelist, bringing a unique perspective to his work.

Colin studied BA in Philosophy, Politics & Economics at the University of East Anglia, providing him with a strong academic foundation to support his practical experience.

Throughout his career, Colin has held key roles such as Managing Director, Digital at Customer Science, where he currently applies his skills to drive impactful digital initiatives.

Prior to his current position, Colin has successfully served in leadership positions at various organizations including Freelance, On_Msg, The Customer Experience Company, Huawei, London Metropolitan University, Capgemini, Barclays, and HSBC.

His diverse background has equipped him with a broad skill set encompassing digital transformation, CX strategy, business development, marketing, sales, and service.

Colin's contributions as a Chartered Institute of Marketing Lecturer reflect his commitment to knowledge sharing and nurturing future talents in the field.