Colin Nederkoorn

Colin Nederkoorn is the founder and CEO of Customer.io, a customer engagement platform that specializes in automating messaging campaigns for web and mobile applications. He established the company in 2012, recognizing the need for businesses to communicate effectively with users based on their behaviors, particularly as the mobile era gained momentum. Under his leadership, Customer.io has evolved into a significant player in the marketing automation space, serving notable clients such as Notion and others in the SaaS industry.124

Nederkoorn's background is diverse; he grew up in Singapore, where he was influenced by his father's entrepreneurial endeavors in international shipping. This early exposure to business and innovation shaped his approach to building Customer.io. He has emphasized the importance of creating a platform that empowers marketers to deliver personalized messages and improve customer engagement through data-driven insights.34

In recent interviews, Nederkoorn has discussed the company's strategic direction, including the introduction of a customer data platform (CDP) to enhance its offerings. He aims to position Customer.io as essential infrastructure for product-led growth companies, similar to how Salesforce serves enterprise sales organizations.12