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    Colin Lawrence

    Business Development, Strategic Partnerships & Business Strategy

    Colin Lawrence has had a successful career in the payments sector, primarily working for TorFX under the Currencies Direct Group umbrella.

    Starting as a Client Account Manager, he quickly ventured into new client channels through affiliate marketing, a pioneering move for the company.

    In 2009, Colin launched the Business Development strategy, which has since grown into a global team managing around 20,000 affiliate accounts and prestigious partnerships, contributing to an annual FX turnover of approximately £1.5bn for FY21.

    Upon Currencies Direct acquiring TorFX in 2011, Colin's role expanded to Senior (Group) Manager, focusing on multi-brand strategy, global partnership EBITDA growth, affiliate and business development productivity, affiliate retention, expansion into new territories such as TorAU in 2014 and Singapore recently, and implementing best practices.

    He also played a pivotal role in enhancing the group's affiliate network efficiency and growth by spearheading as a Key Stakeholder with multi-brand partner platforms and the successful launch of an automated commission engine.

    Colin Lawrence
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    Location

    St. Agnes, England, United Kingdom