Colin Burke

Colin Burke is a seasoned executive with over 20 years of experience in the hospitality industry, currently serving as the Sr. Vice President of Sales and Strategic Partnerships at Pinnacle Live.1 In this role, which he has held since September 2021, Burke is responsible for driving the company's growth through new strategic partnerships and sales strategies.1

Career Highlights

Current Position: At Pinnacle Live, Burke's responsibilities include:

• Acquiring new strategic partnership opportunities
• Driving sales strategies in existing partner venues
• Creating a culture of success and goal achievement
• Developing and mentoring the next generation of sales leaders1

Previous Experience: Burke has an extensive background in event technology and sales:

• Director of Business Development at Freeman (post-Encore acquisition by PSAV)
• Director of Event Technologies at Encore Event Technologies (April 2015 - December 2019)
• Director of Sales, Event Production at Encore Event Technologies (November 2012 - July 2015)
• Various roles at PSAV, progressing from Sales Manager to Director (February 2003 - November 2009)1

Leadership Style and Expertise

Burke describes himself as a visionary and strategic leader who emphasizes:

• Transparent and servant leadership
• Leveraging technology, systems, and processes
• Building relationships with venues, convention facilities, hotels, and industry groups
• Developing and implementing strategic account business plans
• Setting, prioritizing, and analyzing data metrics and goals1

Throughout his career, Burke has demonstrated a track record of building high-performing teams, achieving sales goals, and fostering partnerships with major organizations such as Google, Microsoft, and Major League Baseball.1