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Coleman Bigelow

Head of Industry, Travel @ Google | Marketing, Branding, Performance

Coleman Bigelow is a seasoned professional with over 15 years of experience in the intersection of technology and healthcare, specializing in brand management, product marketing, and digital innovation.

With a background spanning consumer, medical devices, and Rx sectors, Coleman leads a team collaborating with major health companies to drive brand engagement and digital transformation.

He brings a unique perspective from his years in brand management and product marketing to align digital strategies with client-side objectives, ensuring brand and business goals are met.

Having been an early sustainability advocate in consumer products, Coleman is dedicated to finding eco-friendly approaches in media and marketing, while also excelling as a coach, mentor, diversity advocate, and a devoted father of three.

In addition to his professional endeavors, Coleman actively volunteers for causes related to access, equity, and environmental protection, and indulges in writing fiction in his leisure time.

With a rich educational background, including an MBA from the University of Virginia Darden School of Business, Coleman has honed his expertise through executive education programs at Tuck School of Business at Dartmouth and Harvard Business School, among others.

His professional journey includes leadership roles at renowned organizations like Google and Johnson & Johnson, where he has contributed significantly in areas such as sustainability, communications, patient engagement, and thought leadership.

Coleman's specialties encompass brand management, sustainability, communications, digital marketing, innovation, patient engagement, people management, mentoring, and community advocacy, showcasing his diverse skill set and interests.