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Cole Peterson
Director, Creative Technology for the Global Creative Data Group
Cole Peterson serves as the Director of Creative Technology for the Global Creative Data Group at Wunderman Thompson. In this role, he collaborates with designers, product managers, strategists, and developers to conceptualize, prototype, and execute a variety of digital products and user experiences.23
Peterson has been involved in notable projects, such as the AI-powered "Blink Break" campaign for KitKat, which utilized advanced machine learning technology to create an interactive online game that engages users in a staring contest.1 His technical expertise is complemented by a focus on integrating creative technology into marketing strategies, enhancing brand engagement through innovative solutions.
With a background that includes roles as a Technical Director and experience in leading collaborative teams, Peterson is recognized for his ability to bridge the gap between technology and creativity in the advertising space.34
