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Cody Dedow
Manager of Brand and Content Marketing at USA Cycling
Professional Background
Cody Dedow is an accomplished professional in the field of marketing, boasting a rich tapestry of experience that spans various roles and responsibilities in both corporate and agency settings. Currently serving as the Manager of Brand and Content Marketing at USA Cycling, Cody is at the nexus of creating compelling narratives and strategic marketing initiatives that resonate with cycling enthusiasts and consumers alike. His tenure at USA Cycling is marked by a commitment to elevating the brand and engaging a diverse audience through innovative content strategies and impactful marketing campaigns.
Prior to this role, Cody's career was predominantly shaped at Bader Rutter, a leading marketing and advertising agency. His journey there began as an Account Coordinator, where he honed his skills in client relations and campaign management. He quickly ascended to the position of Assistant Account Executive, then Account Executive, demonstrating an exceptional ability to build relationships and manage client expectations effectively. His strategic mindset and responsive approach contributed significantly to the success of various client projects, allowing Bader Rutter to thrive in a competitive landscape.
Before his impactful tenure at Bader Rutter, Cody gained valuable experience at New Edge Marketing, LLC as an Account Executive, where he contributed to various marketing and promotional strategies for a diverse portfolio of clients. His early career experiences also include a Market Research Internship at Advicent Solutions, providing him with a robust foundation in data-driven insights and market trends. Additionally, his role as Event Team Lead at Red Bull showcases Cody's versatility and his capability to manage high-energy events that create memorable consumer experiences, reflecting his passion for the marketing domain.
Education and Achievements
Cody Dedow's academic journey in marketing began with his Bachelor's Degree in International Marketing from the University of Wisconsin-Milwaukee. This prestigious educational foundation equipped him with a global perspective on market dynamics, consumer behavior, and the essential skills necessary for crafting effective marketing strategies. His education has served as a cornerstone for his impressive career trajectory, allowing him to apply theoretical frameworks to real-world business challenges.
Cody's proactive approach to learning and professional development has propelled him to achieve recognitions within the marketing industry, reflecting both his dedication and expertise. Through his commitment to excellence, he has developed a keen instinct for creating engaging brand stories that enchant audiences and foster brand loyalty.
Notable Achievements
- Effective Brand Management: At USA Cycling, Cody has successfully managed various aspects of brand and content marketing, leading initiatives that increased brand engagement within the cycling community.
- Client Relationship Building: During his time at Bader Rutter, Cody's natural rapport with clients resulted in enhanced client satisfaction and repeat business, ensuring the agency's long-term success and reputation.
- Strategic Campaign Development: As an Account Executive at both Bader Rutter and New Edge Marketing, Cody played a pivotal role in developing integrated marketing campaigns that aligned with client objectives and drove measurable results.
- Event Execution: His leadership as an Event Team Lead at Red Bull demonstrates his ability to execute high-impact events that leave a lasting impression on participants and elevate brand visibility.
- Market Insight Application: Through his market research internship, Cody gained insights that informed marketing strategies, further enhancing his value as a marketing professional.
Cody Dedow continues to push the boundaries of creativity and innovation in marketing, drawing from his diverse background and education to inspire and motivate those around him. His exemplary journey in the marketing industry exemplifies a blend of education, experience, and passion that positions him as a leader in the field.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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