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Clive Armitage
CEO at Agent3 Group
Clive Armitage is the current CEO of Agent3, an end-to-end account-based marketing company.1 He has a long and distinguished career in the PR and marketing industry, spanning over three decades.
Career Highlights
Early Career:: Clive began his career in 1990 as an account executive at Text 100 in London and South Africa. Within five years, he had risen to the position of account director.1
Bite Communications:: In 1995, Clive founded Bite Communications, which grew to become one of the leading PR firms in the UK. He served as CEO from July 1995 to December 2012, overseeing the company's international expansion.1
Lexis PR:: Following the acquisition of Bite Communications by LexisNexis in 2012, Clive served as Chairman of Lexis PR from January 2009 to August 2013.1
Agent3:: Clive co-founded Agent3 in January 2013 and has been serving as its CEO since then.5
Education
Clive attended Lancaster University, where he earned a BA (Hons) in English Literature and Politics. He also attended Chislehurst and Sidcup Grammar School.1
Leadership Style and Philosophy
Clive is known for his forward-thinking approach to leadership and business. He advocates for a more compassionate and inclusive style of leadership, emphasizing the importance of trust, inclusivity, and engagement with global issues.2
As CEO of Agent3, Clive has been actively involved in discussions about the changing role of CEOs in the post-pandemic world. He believes that CEOs have a significant opportunity to create positive change within their companies and communities.2
Industry Involvement
Clive is recognized as a thought leader in the PR and marketing industry. He regularly participates in industry discussions and interviews, sharing insights on topics such as account-based marketing, data-driven decision making, and the future of workplace psychology.346
In his role at Agent3, Clive works closely with other executives, including Alisa Groocock (VP, ABM Advisory), Paul Mackender (Chief Revenue Officer), and Daniel Sands (Chief Innovation Officer).1
