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Cleo Davis-Urman
Entrepreneur
Cleo Davis-Urman is the Co-Founder of barrière, a wellness brand specializing in transdermal vitamin patches designed for effective nutrient delivery through the skin. The idea for barrière was born out of her personal health challenges; after experiencing dangerously low levels of iron and B12 despite taking supplements, she sought a more effective solution. This led to the development of plant-powered, vegan patches that aim to simplify wellness by providing essential vitamins without the complications of traditional supplements.13
Davis-Urman emphasizes that many existing vitamin delivery methods can be inefficient, losing up to 90% of their effectiveness during digestion. Her patches are designed to be comfortable, non-irritating, and aesthetically pleasing, addressing the shortcomings of conventional medical patches.1 The mission of barrière is to promote daily self-care through science-backed and sustainably made products that are easy to incorporate into users' routines.2
In addition to her role at barrière, Davis-Urman has a background in the fashion industry, having previously worked at Saks.3 Her diverse experience contributes to her approach in creating wellness products that blend functionality with style.
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