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Clea Baker
Growth Marketing Manager
Professional Background
Clea Baker is a dynamic and accomplished professional in the field of marketing and management, renowned for her strategic mindset and innovative marketing solutions. Currently serving as the Growth Marketing Manager at Gumtree Australia, Clea utilizes her extensive background in digital marketing and project management to propel the growth of one of Australia’s leading online marketplaces. Her career is characterized by a progressive trajectory through various prominent roles that showcase her expertise in digital marketing and account management.
Before her current role, Clea made significant contributions as a Group Account Director at Accordant. In this position, she was responsible for leading digital marketing strategies for a diverse portfolio of clients, showcasing her ability to adapt to different market segments and drive remarkable results. She initially began her journey at Accordant as an Account Executive and advanced to roles such as Account Manager and Digital Account Director, further honing her skills in client management and digital strategy execution.
Prior to her impactful tenure at Accordant, Clea worked at Adobe as an Account Manager in Digital Marketing, where she enhanced her expertise in PPC advertising, SEO strategy, and overall digital marketing campaign management. Her time at Adobe helped solidify her understanding of the tech industry and marketing technology landscape, which continues to benefit her in her current endeavors.
Clea has also showcased her international experience as the International Public Relations Manager at carpooling.com GmbH, where she implemented effective communication strategies to boost brand awareness across European markets. Her ability to communicate and connect with diverse audiences reflects her strong foundation in languages and multicultural understanding, essential skills in today’s globalized business environment.
In addition to her corporate roles, Clea is recognized for her commitment to social causes, evidenced by her volunteer work as a Research Analyst for the United Nations. This role allowed her to contribute to meaningful global initiatives, enhancing her research skills and deepening her understanding of international dynamics.
Education and Achievements
Clea's educational background is a testament to her dedication to continuous learning and professional development. She began her academic journey by studying at the prestigious International Grammar School, where she excelled as the Dux of School, a recognition awarded to the top performing student. This early academic achievement laid the foundation for her subsequent successes in higher education.
She pursued a Bachelor of Arts in Languages at the University of Sydney, earned with Distinction, which reflects her passion for languages and cultural communication. This program not only equipped her with linguistic skills but also fostered her ability to engage with different cultures—an invaluable asset in her marketing career.
Furthering her education, Clea completed a Masters in International Management (CEMS) at the University of Sydney, also with Distinction. This elite program is renowned for its focus on international business skills and global perspectives, preparing her for the complexities of working in diverse and international markets. Alongside this, she achieved a Certificate IV in Advanced Project Management at the Australian Institute of Management, enhancing her project management capabilities, essential for her roles in marketing and growth strategies.
Achievements
Throughout her career, Clea has achieved numerous accolades and recognitions that underline her proficiency and contributions to the fields of marketing and management. Her role as Growth Marketing Manager at Gumtree Australia is marked by effective strategies that have not only increased user engagement but also expanded market reach, emphasizing her ability to leverage data for decision-making.
At Accordant, her progression from an Account Executive to Group Account Director is a testament to her strong performance and leadership skills. She played a pivotal role in fostering client relationships, leading digital marketing campaigns, and driving transformative projects that effectively achieved client objectives.
Clea’s experience in international communication and public relations contributes to her comprehensive skill set, allowing her to handle marketing on a global scale. As an International Public Relations Manager at carpooling.com GmbH, she successfully navigated the intricacies of intercontinental marketing, establishing connections in a competitive European market.
In addition to her corporate achievements, her contribution to humanitarian work during her time as a volunteer Research Analyst with the United Nations highlights her commitment to using her skills for social good. This experience not only enriched her professional life but also instilled a deeper awareness of global issues that influence her approach to marketing in today’s socially conscious landscape.
In summary, Clea Baker's vibrant career path demonstrates a steadfast commitment to excellence in marketing and management. With her blend of educational achievements, professional roles, and significant contributions to both the private sector and global initiatives, Clea remains a prominent figure in the marketing field, dedicated to driving growth and innovation in every project she undertakes.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.