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Clay Hebert
Marketing and branding expert with a focus on crowdfunding and entrepreneurship
Clay Hebert is a prominent marketing strategist and the founder of Crowdfunding Hacks, a platform designed to assist entrepreneurs and creatives in securing funding for their projects. With a substantial background in marketing and branding, he has played a significant role in the crowdfunding landscape, helping over 2000 projects raise more than $100 million on platforms like Kickstarter and Indiegogo.123
Professional Background
Before founding Crowdfunding Hacks, Clay spent a decade at Accenture, where he worked with Fortune 500 companies to solve complex business challenges. He later pursued an MBA under the mentorship of marketing expert Seth Godin, which further shaped his approach to marketing and storytelling.123
Contributions and Expertise
Clay is recognized as one of the leading experts in crowdfunding, having trained senior leaders at major corporations and spoken at numerous global conferences on topics such as innovation, creativity, and entrepreneurship. His insights have been featured in various prestigious publications, including The New York Times, Forbes, and Fast Company.23 Additionally, he has developed frameworks like the Perfect Intro and Perfect Brand to help businesses refine their marketing strategies and storytelling capabilities.14
Recognition
His contributions to the field have earned him accolades, including being named one of Entrepreneur Magazine's 50 Most Daring Entrepreneurs, alongside notable figures like Jeff Bezos and Elon Musk. Forbes has also recognized him as a rising influencer in business and media.12
Overall, Clay Hebert's work continues to impact the crowdfunding sector significantly, empowering many to realize their entrepreneurial dreams.
Highlights
Your brand determines how people perceive you.
Your positioning determines who chooses you.
Your marketing determines how people buy from you.
Your Portable Stories are how people talk about you.
They're all related...and all important.
The best way to optimize any step in a funnel is to remove it completely.